Amazon Digital Shelf Webinar

How to Survive (and Thrive) in Amazon's Digital Shelf Land-Grab

You hear the words “digital shelf” tossed around a lot these days. From our perspective, it is certainly more than a buzzword—it encompasses elements of branding, advertising, marketing, pricing, supply chain, and much more, all of which impact whether a shopper chooses your product over alternatives. In this webinar, we dig into the challenges presented by the digital shelf, how these challenges tie into overall omnichannel commerce, and how you can measure and grow your digital retail presence. Watch now.

Amazon Digital Shelf Webinar

Unpacking Amazon's Digital Shelf Space

Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon. Watch now.

2017: Year of Amazon - What Exactly Happened?

A lot can happen in a year – especially on Amazon.com. Market Track teamed up with CPC Strategy to outline noteworthy changes, trends & need-to-knows that occurred on the Marketplace in 2017. With these in mind, we’ll be discussing their potential impact on 2018 and focusing on how Amazon sellers and vendors alike can put their best foot forward this upcoming year. Watch now.

The future of food retailing webinar

Lidl, Amazon, and the Future of Food Retailing

Since the beginning of June last year, there’s been a seismic shift in the food retailing landscape.First, German discount grocer Lidl has brought its transformative private label strategy to the U.S., opening its first stores (with plans to roll out a total of 600 in pretty short order) and threatening to redefine what “value” means to shoppers.Then Amazon came over the top of that change with its purchase of Whole Foods, opening up a host of possibilities for combining the power of Amazon’s data and delivery know-how and Whole Foods’ brand equity and physical locations to provide unmatched negotiating power with vendors and localized access to 80% of the U.S. population. During this webinar, through the lens of the Lidl and Amazon / Whole Foods shake-up, you will get an understanding of the shifting grocery retail landscape, and what it means for retailers seeking to stay relevant in the space. Watch now.

The State of Amazon's Brand Gating Policy and Protection

We join CPC Strategy for their hosted round-table discussion, along with Amazon Sellers Lawyer, for a round-table discussion on Amazon's Brand Gating Policy. Get an overview of their policy, along with what's true, what's false, and what you can expect as a brand on the marketplace. We also discuss the future of brand protection on Amazon, and what changes you could be seeing in the future. Watch now.

 

Expert Q&A: Unauthorized Online Resellers

Gene Zelek, Partner at Taft Stettinius and Hollister LLP, held a 45-minute Q&A session, where he answered attendees's most pressing questions relating to MAP/MRP policies and unauthorized resellers. Listen to Gene's practical solutions for your most pressing questions relating to implementing and enforcing a policy, and learn case studies from brands who have gotten creative with their handling of violations. Watch now.

5 Elements to Successfully Selling on Amazon

Pat Petriello of CPC Strategy joins us as we uncover five crucial components to successfully selling on the Amazon marketplace. Many Amazon sellers find that their products get lost amongst their competitor's, making it difficult to stand-out to consumers. Learn how to properly market your products to stay ahead of your competitors, and increase product discoverability, while also protecting your brand from a variety of online threats. Watch now.

Controlling Your Content on Amazon

This webinar will show you how presenting your products on Amazon can drive sales on ALL channels and promote your brand. Learn how you can create a process that is data-driven and leverages Amazon to improve your products and customer satisfaction. Market Track and Tod Harrick, VP of Product at Marketplace Ignition, will show you the ropes. Watch now

Improving Sales Performance Through Enhanced Measurement

Learn more about the effectiveness of your trade marketing investment in retail feature ads. We will address critical questions about your business that address the return on your marketing investment and your promotional strategy. See how aligning sales data with feature ad data can help you. Watch now

Race to Efficiency with Jet.com

In today's retail environment, price is king. The "Pricing Race to the Bottom" has eroded margins in eCommerce and has created a variety of problems for brands and retailers. But as the newest marketplace, Jet.com is making waves by creating a new retail environment centered on lower cost. Watch now