Market Track’s Promotions solution provides comprehensive visibility into the competitive cross-media promotional landscape


Promotional-strategy

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Retailer Solutions

Manufacturer Solutions

The world’s largest retailers rely on Market Track’s promotions solution to optimize promotional planning, pricing, and category and product mix, as well as cross-media promotional strategy.

 

We offer insight into:

Category & Product Mix

Competitive Pricing

Cross Media Strategy

Planning

 

Both CPG and durables manufacturers depend on Market Track’s promotional tracking and analysis to understand competitive ad share, ad quality, pricing, and promotional timing and cadence.

 

Learn more about how we can help with:

Ad Quality

Competitive Ad Share

Pricing

 

Over 700 retailer, manufacturer, and agency clients have access to industry-leading…

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MEDIA COVERAGE

Ten promotional media types monitored continuously, including retail print, digital, social, and broadcast advertising channels.

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MARKET COVERAGE

Promotional creatives and data collected from over 200 markets in the U.S. and around the globe. International coverage includes Canada, Australia, New Zealand, and Central & South America.

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RETAILER & CATEGORY BREADTH

Over 1,600 retailers and over 2,000 categories available for competitive promotional insight, spanning both consumer packaged goods and durables industries.

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DATA GRANULARITY

More than 50 metadata elements extracted from every promotion, including package size, offer type, promoted price, and detailed product descriptions. Promotional versions identified by media type and market down to the store-level.

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COMPETITIVE REPORTING

Best-in-class competitive ad share, ad count, and promotional pricing reporting connect retailers and manufacturers to insights. Archives of all creatives also available with three years of historical data.

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SPEED

Promotional data for major retail accounts are available the same day the ad breaks, including all versions of the ad, not simply a “National” representation.

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