By: Elizabeth Weise

July 16, 2018 (USA Today) -- Last year’s Prime Day sale was estimated to have generate about $2.4 billion in sales last year, and this year’s 36-hour sale was predicted to reach $3.4 billion, according to analysis by Coresight Research. 

Amazon was determined to make sure Americans knew it was Prime Day and the effort seemed to have paid off with a flood of visitors who appeared to have overwhelmed the company's systems. 

The company spent $3.1 million on its Prime Day awareness ad on television this year, an analysis by Market Track, a Chicago-based ad and pricing analysis firm, found.

See: On Amazon Prime Day, site and app crash; shoppers left in lurch instead see photos of dogs

Shopping with Alexa on Amazon Prime day will be hard. These tricks make it easier

By: Jefferson Graham

July 13, 2018 (USA Today) LOS ANGELES -- Alexa is great for listening to music and answering trivia questions, but when it comes to shopping...well, that's another story. If you have one of the classic Echo speakers, you know that there are no visuals to see the product in question and once Alexa makes suggestions, it’s hard to comparison shop or get the best prices.

But Amazon wants you to buy this way, and throws some special deals that can only be accessed by asking Alexa for them. On Prime Day, many specials will be Alexa-only. Market Track, an ad and pricing analysis firm, says during last year's Amazon Prime Day, items available only via Amazon’s digital assistant Alexa were on average 33 percent off their everyday price.

See: Shopping with Alexa on Amazon Prime day will be hard. These tricks make it easier

Amazon takes Prime Day perks beyond e-commerce to drive traffic to Whole Foods stores

By: Tonya Garcia

July 11, 2018 (MarketWatch) Amazon.com Inc.’s latest Prime Day perks further the e-commerce giant’s strategy of sending Prime members to all corners of the Amazon ecosystem, both online and in stores.

On Tuesday, Amazon AMZN, +1.37% announced a new reward for Prime members: from July 11 through the 17, Whole Foods shoppers who spend $10 will earn $10 for Prime Day shopping. Amazon Prime Rewards Visa cardholders will get 10% back, double the usual rewards, for up to $400 in purchases when shopping at Whole Foods between July 14 through 17.

See: Amazon takes Prime Day perks beyond e-commerce to drive traffic to Whole Foods stores

Are Amazon Prime Day sales a steal? We asked 4 pricing firms to find out

By: Elizabeth Weise

July 10, 2018 (USA Today) SAN FRANCISCO –  As with all sales, the trick during Amazon’s Prime Day is knowing what’s really a deal and what’s just hype. One market research firm found that only half the items it tracked during the week of the sale were cheaper.

Ahead of Amazon's fourth Prime Day on July 16, USA TODAY reviewed pricing analyses from at least four market-tracking firms to determine whether criticism of the 36-hour sales event— that some sellers use it to clear out undesirable stock before the holidays — was valid. Or whether shoppers could find deals on items they really wanted. 

See: Are Amazon Prime Day sales a steal? We asked 4 pricing firms to find out

Why brands now publicize their MAP policies

By: Ryne Misso

July 5, 2018 (Digital Commerce 360) Manufacturers maintain minimum advertised price, or MAP, policies to combat rampant online discounting. Now many are publicizing their policies as a way to signal their commitment to enforcing their policies, even against big-name retailers.

Just last week, the US Supreme Court ruled in favor of states collecting sales taxes from online retailers, regardless of whether the retailer has a physical presence in the state. In addition to potentially increasing prices for consumers, this ruling exemplifies the extent of e-commerce disruption in the U.S. Consumer behavior has moved past the trial phase when it comes to shopping online—the average person is now comfortable ordering anything from a new TV to a gallon of orange juice to be delivered to their home. Brands in almost all product categories have had to make significant adjustments to their business in response to a growing e-commerce market.

See: Why brands now publicize their MAP policies

How to Get the Best Amazon Prime Day Deals

By: James K. Willcox

July 3, 2018 (Consumer Reports) Now in its fourth year, Amazon Prime Day—designed to add a bit of Black Friday-like excitement to the summer shopping doldrums—will be a 36-hour sales event this year, kicking off at 3 p.m. EST on July 16 and running through July 17.

Amazon has already started trickling out some deals in the lead-up to the main event. And the company says it will introduce more offers and deals every day until Prime Day.

See: How to Get the Best Amazon Prime Day Deals

Amazon Prime Day will take a bite out of the food sector as Whole Foods is included

By: Tonya Garcia

July 3, 2018 (MarketWatch) Amazon.com Inc. is including Whole Foods Market in its annual Prime Day shopping event this year, a move that will put pressure on grocers along with other retailers.

Amazon AMZN, +0.00% said Prime Day, which will last 36 hours starting on July 16 at 3 p.m. ET, will include seasonal discounts for members as well as previously announced discounts. Amazon said it was acquiring Whole Foods in June of last year, so the natural and organic grocer wasn’t included in the Prime Day 2017 event.

See: Amazon Prime Day will take a bite out of the food sector as Whole Foods is included

Amazon reportedly disclosed Prime Day by accident

By:

June 22, 2018 (Retail Dive) Amazon may be holding its Prime Day event this year on July 17, with deals starting midday on July 16, according to an apparently errant banner that had been posted to its U.K. website, TechRadar reports. Amazon didn’t immediately reply to Retail Dive’s request for verification.

See: Amazon reportedly disclosed Prime Day by accident

Minimum advertised pricing trends

June 14, 2018 (Retail Leader) If you’ve shopped on Amazon recently, you may have come across listings with the disclaimer “Discount provided by Amazon” posted prominently below the description. Of course, Amazon has started this practice in part for the consumer — who doesn’t love a good discount? But there is more going on here than consumers realize and much of it is in response to the minimum advertised price (MAP) policies Amazon’s vendors have in place.

See: Minimum advertised pricing trends

BNG Partners with MarketTrack, Expanding MAP Enforcement

June 5, 2018 (WholeFoods Magazine) BNG, the parent company of Herbal Clean QCarbo same day detox, announced a MAP Policy in 2017 to ensure the investment in its brick and mortar retailers. In addition to announcing the MAP Policy, BNG says it is policing with strict enforcement on all online third-party marketplaces.

See: BNG Enterprises, the Leader in Same-day Detox, Announces Aggressive Brand Protection Measures

BNG Enterprises, the Leader in Same-day Detox, Announces Aggressive Brand Protection Measures

June 5, 2018 (MarketWatch) BNG has partnered with MarketTrack, a company that tracks and enforces all pricing on various online marketplaces. Together, we monitor listings and identify those sellers who are violating the MAP Policy. Herbal Clean has a zero tolerance policy, which means MAP violators will no longer be able to purchase or sell Herbal Clean products if the MAP violations are not corrected within the published MAP timelines.

See: BNG Enterprises, the Leader in Same-day Detox, Announces Aggressive Brand Protection Measures

Why prominent placement on retailers’ websites, especially Amazon, is more important to brands than Google

By: Ryne Misso

May 7, 2018 (Internet Retailer) Three-quarters of consumers start their digital product searches with an online retailer, including 58% who start at Amazon.com. That makes optimizing the digital shelf arguably the single most important element of a manufacturer’s online brand presence.

Investors are seemingly just now becoming excited about Amazon’s ability to grow its ad business.  BMO Capital recently increased its Amazon target price to $1,600 per share based in large part on this expected growth.  Another analyst wrote, “I think Amazon will do retail search and take Google to the cleaners on retail search using their estate.”  Which, when put through the business-to-English translator, seems to mean, “Watch out, Google.”

See: Why prominent placement on retailers’ websites, especially Amazon, is more important to brands than Google

Best Buy CEO hopes tariffs won't result in a trade war

By: Lauren Thomas

March 1, 2018 (Yahoo Finance) Best Buy CEO Hubert Joly said Thursday he fears retaliation as a result of U.S. tariffs. He spoke in anticipation of President Donald Trump's announcement about levies on imports. "I want to respect whatever decision is made, but we know that various economies are very dependent on what happens," Joly told CNBC on a call with media.

CNBC has been monitoring pricing on washing machines with the help of Market Track and Nerdwallet since late January. Market Track found the tariff on imported washing machines "appeared to cause an immediate retail price reaction in the days after the tariff was effective." However, data from both Market Track and Nerdwallet have since shown that pricing on washing machines has normalized.

See: Best Buy CEO hopes tariffs won't result in a trade war

Toys R Us' poor holiday sales cast doubts on its future

By: Lauren Hirsch

January 30, 2018 (CNBC) Holiday sales this past year ballooned, but those riches didn't extend to Toys R Us. The bankrupt toy store missed significantly on every number that mattered, sources say, likely forcing the retailer to renegotiate key lending terms.

Sales were down more than hoped as was traffic and the amount of toys in stock it got out the door. Meanwhile, its profits were squeezed as Amazon and big-box retailers Target and Walmart slashed prices to reel in customers. For these retailers, toys could act as bait, with the hope that once shoppers came for the toys they would also purchase other items with higher profit margins.

Toys R Us doesn't have any such buffer. Toys R Us discounted roughly 10 percent more of its products in holiday 2017 compared with the prior year, according to Market Track. The company had a "material miss" on its holiday sales, said a person familiar with the results. This at the same time Amazon said it had its best year across the board.

See: Toys R Us' poor holiday sales cast doubts on its future

Christmas May Be Over, but Holiday Shopping Is Not

By: Tiffany Hsu

December 29, 2017 (New York Times) Gina Mezzacappa avoided the mall for her holiday shopping, but an ill-fitting pair of Michael Kors boots brought her back this week. The shoes, a gift for her daughter, had come from Macy’s website, but Ms. Mezzacappa visited the Galleria at White Plains to return them in person. By the time she got her $50 back, she had spent $300 on other items. Christmas is over, but holiday shopping is still in full swing...

J. C. Penney cut the number of discounts and deals in its print circular ad for this week by 72 percent compared with the same week last year, according to an analysis by Market Track, a retail and advertising data company. Kohl’s cut its deals by 67 percent, and Target by 33 percent.

See: Christmas May Be Over, but Holiday Shopping Is Not

Retailers Feel Shoppers’ Christmas Cheer

By: Suzanne Kapner

December 25, 2017 (Wall Street Journal) Retailers are enjoying some extra Christmas cheer.

Fueled by high consumer confidence and a robust job market, U.S. retail sales in the holiday period rose at their best pace since 2011, according to Mastercard SpendingPulse, which tracks both online and in-store spending...

This year there was less discounting of computers, electronics and toys and games, according to Market Track LLC, which analyzed 50,000 printed promotions that ran between Nov. 1 and Dec. 16 and compared them with similar ads a year ago. Apparel promotions were slightly deeper. Overall, the average level of discounting was unchanged from a year ago at 39%.

See: Retailers Feel Shoppers’ Christmas Cheer

Amazon pushes holiday sales of its Alexa-enabled devices, but holds back on voice commerce

By: Matt Linder

December 7, 2017 (Internet Retailer) Amazon.com Inc. has aggressively pushed sales of its Alexa-enabled voice-activated digital assistants such as the Echo and Echo Dot during this holiday shopping season. But the retail giant hasn’t done much to encourage shoppers to use those devices to make purchases.

Voice commerce is still in its early stages and consumers are still getting accustomed to using the devices. “Forcing voice commerce onto holiday shoppers this year may do more harm than good from a consumer experience perspective,” says Ryne Misso, director of marketing at Market Track. “As voice commerce becomes more familiar for consumers, look for Amazon to bring voice commerce into their holiday shopping season strategy.”

See: Amazon pushes holiday sales of its Alexa-enabled devices, but holds back on voice commerce

Pricing wars: Some retailers offer slightly better online holiday deals this year

By: Stefany Zaroban

December 4, 2017 (Internet Retailer) Amazon offered more daily deals on Black Friday than last year, and other top retailers discounted some small electronics by an additional 10% more compared with last year. Discounts during the Thanksgiving holiday weekend were slightly deeper this year compared to previous years, according to early data from a number of pricing monitoring firms....

A study of deals on top electronics items at Amazon.com, Target.com, Walmart.com and BestBuy.com (No. 10) by another pricing monitoring firm, Market Track, showed deeper discounts than last year on Thanksgiving and Black Friday for most items. Cyber Monday, and the two days before, showed similar deals to last year.

See: Pricing wars: Some retailers offer slightly better online holiday deals this year

Holiday shopping: Desire for deals, but some impulse buying

By: Anne D’Innocenzio

November 30, 2017 (AP News) s shoppers have bought TVs and toys so far this holiday season, they’ve shown a desire for deals but also an inclination for some impulse spending, retail experts say. Shoppers were on track to spend more compared to last year. The National Retail Federation trade group called spending so far “robust,” and reiterated its forecast that holiday sales will rise by up to 4 percent.

The discounts appeared slightly smaller this year on Thanksgiving and Black Friday compared to last year, according to research firm Market Track LLC. It analyzed Black Friday circulars at retailers including Walmart, Target, Sears and Best Buy and found that the advertised discounts averaged 45 percent this year compared to 48 percent last year.

See: Holiday shopping: Desire for deals, but some impulse buying

By: Andria Cheng

November 28, 2017 (eMarketer Retail) Discounting has been prevalent and aggressive so far this holiday season, but early data indicates many retailers haven't had to escalate promotional activity beyond last year's levels, thanks to better inventory control and improved consumer spending.

According to pricing firm Market Track, the average discount offered by 15 brick-and-mortar retailers in their Black Friday circulars was 44% this year, compared to 45% last year. The average circular discount level at Best Buy was 40%, compared to 41% last year. At JC Penney, this year’s 54% was four points below last year’s 58%. Target’s average circular discount of 37% was also 1 point lower than last year.

See: Holiday Season Promotional Activity Appears to Ease

Black Friday Kicks Off, With Upbeat Shoppers and Fewer Discounts

By: Suzanne Kapner and Laura Stevens

November 24, 2017 (Wall Street Journal) Analysts see robust holiday sales, underpinned by rising wages, low unemployment and strong consumer confidence.

Attention Black Friday shoppers: Prices may not be as low this time around. Last year the discounts were 6% deeper than this year across 17 categories in Black Friday circulars, according to price-tracking firm Market Track LLC. Only three of 10 major retailers the firm measured had better prices this year.

See: Black Friday Kicks Off, With Upbeat Shoppers and Fewer Discounts

How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

By: Conor Ryan 

November 17, 2017 (AdWeek) Historically, Amazon has proven to be highly effective at converting in-store buyers, all without spending marketing dollars on increasingly ineffective channels like print or leveraging first-party data on in-store buying behavior.

Online sales during the holiday season continue to be the supergiant’s sweet spot. Last year, Amazon’s online sales between Thanksgiving and Cyber Monday totaled 37 percent of all online sales during the five-day period. If retailers play their cards right, that’s all about to change.

In the race for holiday sales, either Amazon is going to win by taking its online expertise to brick-and-mortar stores, or retailers are going to embrace omnichannel strategies in order to defend their differentiating asset. In spite of the growing number of products available online, a recent Market Track report reveals that U.S. shoppers still prefer shopping in a physical store.

See: How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

How to Leverage In-Store Data on Facebook to Beat Amazon this Holiday Season

October 27, 2017 (Mobile Marketing Watch) Amazon continues to dominate online sales during the holiday season. Last year, Amazon’s online sales between Thanksgiving and Cyber Monday totaled 37 percent of all online sales during the five-day period. Amazon has proven highly effective at converting in-store buyers, all without spending marketing budget on increasingly ineffective channels like print and without leveraging any first party data on in-store buying behavior.

A recent report from Market Track shows that, in spite of the growing number of products available online, U.S. shoppers still prefer to make in-store purchases. Are people buying online because pure play ecommerce players like Amazon are better at targeting shoppers where they are? Actually yes—the research suggests that they would buy similar products in store if brick-and-mortar retailers were better at advertising to them.

See: How to Leverage In-Store Data on Facebook to Beat Amazon this Holiday Season

Amazon Prime is big, though how big no one knows

October 20, 2017 (USA Today) It’s clear Amazon Prime is a killer app when it comes to shopping. For an increasing number of items, it's simpler for many people to just click and buy rather than go out searching for what they need. "Most of the time when we're looking for something specific at a brick-and-mortar store, they don't have it and we've wasted a trip," Prime shopper Kathy Ramsey said.

Prime's size remains a matter for speculation. For example, a survey of 1,000 household shoppers ages 21 and over by business intelligence firm Market Track found that 41% reported being Prime members. That would equate to about 104 million Prime members based on 2016 population figures from the U.S. Census.

See: Amazon Prime is big, though how big no one knows

AdAge - Marketer's Brief: Stay Home and Shop

October 11, 2017 (AdAge) Looks like leaning on digital ads might be the way to go this holiday as a new survey suggests most Americans will be shopping for gifts from the comfort of home. Only 30 percent of survey respondents said they will shop in stores this Thanksgiving, compared with 50 percent last year, according to data tracker Market Track. And just 40 percent plan to head to stores on Black Friday, down from 45 percent.

"The decline in both store traffic and positive consumer sentiment towards Black Friday in-store events is well-documented. The reality is the battlefront has shifted to digital commerce, and that trend is only going to pick up steam," said Ryne Misso, Director of Marketing at Market Track, in a statement.

See: AdAge - Marketer's Brief: Stay Home and Shop

Shoppers expected to forego Black Friday lines this year

 

October 11, 2017 (Chain Store Age) More shoppers across the United States intend to stay home this Black Friday weekend. This was according to a new study from Market Track LLC. Based on the 1,000 U.S. shoppers that participated in the study, only 30% of respondents said they would shop in-store this Thanksgiving compared to the 50% that planned on ditching dinner in 2016.

Participation rates for Black Friday look equally dismal with only 40% of respondents expecting to brave the sales floor. While the outlook for in-store shopping this Black Friday weekend is bleak, respondents did say that Walmart will be their top destination for in-store shopping this holiday season.

See: Shoppers expected to forego Black Friday lines this year

Black Friday, T-Day Dropping; Amazon, Walmart Lead Planned Holiday Destinations

 

October 11, 2017 (Media Post) While forecasts call for healthy increases in overall spending this holiday season, the number of Black Friday and Thanksgiving weekend shoppers will continue to drop — with in-store shopping taking a particularly marked hit, according to the latest consumer research.

Just 30% of U.S. shoppers surveyed last month by Market Track said they planned to shop in physical stores on Thanksgiving Day, versus 50% saying the same last year. Forty percent said they plan to shop in-store on Black Friday this year

See: Black Friday, T-Day Dropping; Amazon, Walmart Lead Planned Holiday Destinations

Wal-Mart strikes back at Amazon voice-commerce push with Google partnership

 

October 5, 2017 (Market Watch) In August, Wal-Mart WMT+0.4% announced its voice-shopping partnership with Google GOOGL+1.9% Experts say that the partnership elevates the challenge for Amazon and Alexa.

“The industry has been waiting for sellers and technologists to map out a path to compete with the Amazon juggernaut and the rise of Alexa,” said Jennifer Sherman, senior vice president of product and strategy at Kibo, an omnichannel commerce software company. “With this move Wal-Mart has unlocked voice-based commerce on devices that already enjoy greater penetration than the Echo, the smartphone....

Ryne Misso, director of marketing at Market Track, also notes the seemingly speedier decision making at Wal-Mart, which he says is a big takeaway from its Google partnership. “What we know about Amazon is, despite their size, they tend to be very fast to fill these holes,” Misso said, calling that an “underrated element to competing with Amazon.”

See: Wal-Mart strikes back at Amazon voice-commerce push with Google partnership

Voice, mobile and e-commerce to drive healthy holiday shopping season

 

September 22, 2017 (Retail Dive) Several organizations are predicting healthy holiday sales this year, thanks to a robust macroeconomic backdrop that has brought on "the most favorable [time] for consumer spending in the post- Great Recession era," according to Retail Metrics president Ken Perkins.

Amazon remains a concern for department stores, discounters, big-box and specialty apparel chains, though, he also noted, because it could be a go-to destination for holiday e-commerce purchases. According to Market Track, Amazon’s Prime Day "provided an early look into the direction of voice commerce, as Amazon educated Prime Day shoppers on how to turn Alexa into their own personal shopper. Look for Amazon, Walmart and Google to integrate voice commerce into their holiday shopping experiences, offering deals that can only be unlocked by first stating 'Alexa' or 'Ok Google.'"

See: Voice, mobile and e-commerce to drive healthy holiday shopping season

Online snack sales are soaring as more people eat healthy snacks during traditional meals

 

September 22, 2017 (Market Watch) For more and more diners, snacks are a key part of a healthy meal. As both dining habits and shopping habits change, online snack sales are soaring.

“If Amazon can successfully combine their value and convenience formula with Whole Foods’ top-end product quality, consumers may have fewer concerns about buying online for delivery,” Ryne Misso, director of marketing at Market Track, a market data and analysis company, told MarketWatch when the acquisition was announced in June.

See: Online snack sales are soaring as more people eat healthy snacks during traditional meals

Walmart and Google forge a path that other retailers may follow

By: Matt Linder
 

August 25, 2017 (Digital Commerce 360) Wal-Mart Stores Inc. and Google certainly recognize the importance of challenging Amazon.com Inc.’s ever-stronger grip on U.S. e-commerce, and their plan to join forces for online ordering and delivery is a step—but just one step—in the right direction.

“Based on audience alone, the Google and Walmart partnership may have some success chipping away at Amazon’s advantage,” says Ryne Misso, marketing director at market research firm Market Track LLC.

See: Walmart and Google forge a path that other retailers may follow

Alexa, Get Me a Bigger CPG Market Share

 

July 12, 2017 (AdAge) Yesterday's Prime Day suggests packaged goods play a central role in products in Amazon's Alexa strategy. An analysis by Market Track shows that of 47 voice-activated "Alexa only" deals offered yesterday, 31, or nearly two-thirds, were for CPG products. Most of those were personal-care products such as conditioner, hand soap, lotion, skin care and sunscreen.

Household products like air fresheners, toilet paper and laundry detergent also figured prominently. Market Track Marketing Director Ryne Misso found the CPG focus of the Alexa deals interesting, suggesting that "Echo and Alexa may play a role in Amazon's expansion into consumables and grocery categories."

See: Alexa, Get Me a Bigger CPG Market Share

Amazon's Prime Day Generates Estimated $1 Billion in Sales

 

July 12, 2017 (BloombergAmazon.com Inc. said its third annual Prime Day sales event was the biggest day ever for the e-commerce giant, with revenue surpassing traditional retailing blowouts like Black Friday and Cyber Monday.

The 30-hour sale, featuring discounts on a broad assortment of goods, generated about $1 billion in revenue for the Seattle-based web retailer, according to separate estimates from analysts at Cowen & Co. and JPMorgan Chase & Co.. That’s triple its average daily e-commerce revenue in 2016, according to data compiled by Bloomberg.

See: Amazon's Prime Day Generates Estimated $1 Billion in Sales

5 takeaways from Amazon Prime Day 2017

 

July 12, 2017 (Retail Dive) Amazon once again had its biggest sales day in history, crushing the competition on both assortment and price. Here's what you need to know about Prime Day 2017.

“Between the cross-channel marketing activity leading up to Prime Day, and the structure and categorization of the deals themselves on Prime Day, it is clear Amazon strategized to make the shopping experience easier for consumers to navigate this year,” Ryne Misso, director of marketing for Market Track, told Retail Dive in an email. “This is likely a reaction to much of the consumer feedback seen across social media channels after the first two Prime Days, which criticized the event for not offering deals on popular categories and products.”

See: 5 takeaways from Amazon Prime Day 2017

Amazon Prime Day breaks record; event grew by more than 60 percent

 

July 12, 2017 (CNBCAmazon's third annual Prime Day ended with a bang. On Wednesday morning, Amazon announced its Prime Day sales this year surpassed Black Friday and Cyber Monday altogether, with the event growing by more than 60 percent from 2016. A record number of Prime members shopped across 13 countries, Amazon said.

Early signs hinted that Amazon's annual shopping event would grow in 2017. In a nationwide survey of 1,200 U.S. consumers by Market Track, 58 percent said they would shop Prime Day deals, up from the 34 percent who said they would participate last year.

See: Amazon Prime Day breaks record; event grew by more than 60 percent

On Prime Day, Wal-Mart showed why it is the only retailer left that stands a chance against Amazon

 

July 12, 2017 (CNBC) On Amazon's Prime Day, Wal-Mart and its digital arm, Jet.com, were seen matching many of the internet giant's discounts on an assortment of items, according to price tracking firm Market Track.

Market Track reviewed price comparisons between many of the major retailers — TargetBest Buy, Wal-Mart and its Jet.com — throughout the day, finding that Wal-Mart's efforts to stay competitive clearly stood out from the rest.

Both Wal-Mart's website and Jet.com were "the closest in terms of price parity" on Prime Day, matching more of Amazon's deals than other retailers, Market Track said.

See: On Prime Day, Wal-Mart showed why it is the only retailer left that stands a chance against Amazon

Prime Day: Amazon beats competitors’ prices on similar products

By: Matt Linder
 

July 11, 2017 (Digital Commerce 360) Amazon.com Inc. offers shoppers the best deal on several key products during its third annual Prime Day.

Internet Retailer projects that Amazon will generate $2.18 billion in sales globally on Prime Day, up 21% from an Internet Retailer-estimated $1.80 billion on Prime Day last year. Amazon does not release exact Prime Day sales figures.

Market research firm Market Track found similar results. Market Track compared prices on more than 50 items that were featured in Prime Day deals and also sold on Target.com, BestBuy.com and Walmart.com. Market Track found that Amazon’s prices were, on average, 40% lower than Best Buy and Target, and 15% cheaper than Walmart.

See: Prime Day: Amazon beats competitors’ prices on similar products

 

July 11, 2017 (Chain Store Age) The third annual shopping extravaganza, which kicked off on July 10 at 6 pm PST and was scheduled to run until the wee hours of the morning of July 12, was originally introduced as a way to reward existing Prime shoppers and attract new ones. With promises of new deals every five minutes, the company reported on Tuesday that customers worldwide are shopping at “record levels,” according to CNBC.

It appears that Prime Day deals enjoyed a competitive price advantage, even against the many retailers that held their own shopping Prime Day promotions and attempted to match their price.  Indeed, Amazon offered "compelling" discounts on Prime Day this year, featuring an average savings of 40% off, according to an analysis by Market Track.
 

See: Amazon maintains price advantage on Prime Day

'Holiday creep' hits Amazon's 'Prime Day'

 

July 5, 2017 (Chicago Tribune) It started with Christmas creep. Now no shopping holiday is safe from retailers' attempts to stretch sales — not even wholly invented ones like Amazon's "Prime Day."t started with Christmas creep. Now no shopping holiday is safe from retailers' attempts to stretch sales — not even wholly invented ones like Amazon's "Prime Day."

J.C. Penney ran "Pre Black Friday" deals throughout November last year, while Walmart got a jump on Cyber Monday and started those deals on Black Friday.

But Amazon's motivations are likely a little different, said Ryne Misso, marketing director at Chicago-based Market Track.

See: 'Holiday creep' hits Amazon's 'Prime Day'

 

July 5, 2017 (Media Post) Amazon says this year’s Prime Day will be its biggest yet, with a 30-hour day kicking off at 6 p.m. on July 10. This will mark the third year the Seattle-based company has organized the massive promotion, which will include hundreds of thousands of deals. Last year’s Prime Day barreled past Black Friday to become the online retailer’s biggest sales day ever, and even powered a significant bump in its stock price.

Market Track, a Chicago-based research company, predicts this Prime Day will be even bigger, with 58% of consumers in its survey saying they plan to shop Prime Day sales, up from 34% last year.

See: How Big Is Big? Amazon Prime Day Returns

How Big Is Big? Amazon Prime Day Returns

 

July 5, 2017 (Media Post) Amazon says this year’s Prime Day will be its biggest yet, with a 30-hour day kicking off at 6 p.m. on July 10. This will mark the third year the Seattle-based company has organized the massive promotion, which will include hundreds of thousands of deals. Last year’s Prime Day barreled past Black Friday to become the online retailer’s biggest sales day ever, and even powered a significant bump in its stock price.

Market Track, a Chicago-based research company, predicts this Prime Day will be even bigger, with 58% of consumers in its survey saying they plan to shop Prime Day sales, up from 34% last year.

See: How Big Is Big? Amazon Prime Day Returns

Amazon Competitors Must Generate Buzz of Their Own to Take the Sting out of Prime Day

 

June 29, 2017 (Market Watch) Amazon Prime Day, scheduled for July 11, will be a gateway to the important shopping periods of the latter half of the year. So now is the time for companies like Wal-Mart Stores Inc. WMT, -0.91% , Target Corp. TGT, -0.08% , Macy’s Inc. M, -1.16% , and Kohl’s Corp. KSS, -1.07% to generate buzz for themselves.

“Now that the Prime Day 2017 date has been announced, competitors have less than two weeks to engage consumers with ad messaging and promotional incentives to divert both traffic and attention away from the Prime Day sale,” said Ryne Misso, director of marketing at Market Track, a market intelligence company.

See: Amazon Competitors Must Generate Buzz of Their Own to Take the Sting out of Prime Day

Amazon’s Whole Foods Bid Sparks 30% Spike in this Measure of Credit Risk for U.S. Food Industry

 

June 29, 2017 (Market Watch) Amazon.com Inc.’s $14.6 billion bid for Whole Foods Market Inc. has led to a sharp spike in a metric that measures credit risk for the U.S. food industry, S&P Global said Thursday. The rating agency’s median one-year probability of default (PD) rate has climbed 30% to 4.85% since the deal was announced on June 16.

Experts are confident the company’s loyal customer base, and especially its Prime members, would be more willing to buy food and groceries online from a high-quality provider like Whole Foods.

“If Amazon can successfully combine their value and convenience formula with Whole Foods’ top-end product quality, consumers may have fewer concerns about buying online for delivery,” said Ryne Misso, director of marketing at Market Track, a market data and analysis company.

See: Amazon’s Whole Foods Bid Sparks 30% Spike in this Measure of Credit Risk for U.S. Food Industry

Amazon Will Kick Off 30 Hours of Prime Day Deals on the Evening of July 10

 

June 29, 2017 (CNBC) Amazon has declared July 11 to be Prime Day, but the savings will kick off even earlier. Starting at 9 pm ET on July 10, the site will begin offering new deals as often as every five minutes, the company said. The sales event will continue for 30 hours and be offered to shoppers in 13 countries. Some promotions will begin as early as Thursday.

This is the third time Amazon will be hosting the self-created sales holiday. Last year, Prime Day sales rose more than 60 percent from the prior year. In the U.S., orders were up more than 50 percent.The first Prime Day was held on July 15, 2015, as a way to mark the company's 20th anniversary, and it proved to be such a success boosting sales and bringing in new Prime members that the company did it all again on July 12, 2016.

Early signs hint that the event could grow in 2017. In a nationwide survey of 1,200 U.S. consumers by Market Track, 58 percent said they would shop Prime Day deals, up from 34 percent who said they would participate last year.

See: Amazon Will Kick Off 30 Hours of Prime Day Deals on the Evening of July 10

2017 Amazon Prime Day Poised To Be Biggest Ever

By: Gina Acosta
 

June 26, 2017 (Retail Leader) Prices for key shopping categories were consistently lower for holiday shopping events like Black Friday and Cyber Monday than on Prime Day according to a recent pricing study by Market Track. Across the categories and listings reviewed in the study, 74% were priced lower on Black Friday than Prime Day, and 72% were priced lower on Cyber Monday. The only category reviewed in the study that was priced lower, on average, on Prime Day than Black Friday or Cyber Monday was Television sets.

Despite these figures, Prime Day is undoubtedly growing. In a nationwide survey of 1,200 consumers, 58% stated that they plan to shop Prime Day sales, up from the mere 34% that participated last year. The growth comes, in part, because of Amazon's increased participation in its Prime program and momentum from the publicity surrounding previous Prime Day discounts.

See: 2017 Amazon Prime Day Poised To Be Biggest Ever

How Will Things Change For Shoppers After Amazon Buys Whole Foods?

By: Jacob Margolis
 

June 26, 2017 (NWPR) Amazon recently announced its plan to buy Whole Foods, giving the web giant a physical presence in nearly 450 locations across the country. The big question, though, is how are things going to change for everyday shoppers now that a technology company is taking over? Here's NPR's Jacob Margolis.

The grocery business is still figuring out how to use tech to make shopping more convenient for everyone. But the question is, will that process accelerate now that Amazon, a tech company, has moved to acquire Whole Foods? Both companies, by the way, are supporters of NPR.

See: How Will Things Change For Shoppers After Amazon Buys Whole Foods?

Study: Prime Day 2017 on pace to be biggest yet

 

June 26, 2017 (Chain Store Age) —Amazon is giving new meaning to the phrase "Christmas in July."

The online giant's third annual Prime Day event may not surpass Black Friday sales, but it is poised to be the largest Prime Day to date, according to a survey Market Track LLC, a provider of subscription-based advertising, brand and pricing intelligence solutions. Fifty-eight percent of consumers plan to shop Prime Day sales, up from 34% last year. The growth comes, in part, because of Amazon's increased participation in its Prime program and momentum from the publicity surrounding previous Prime Day discounts.
 

See: Study: Prime Day 2017 on pace to be biggest yet

So Amazon Bought Whole Foods: Does That Mean My Groceries Will Cost Less?

By: Martha C. White
 

June 19, 2017 (NBC News) —Analysts predict big changes — and new risks — for grocers following Amazon’s surprise purchase of Whole Foods, but they also say there is a clear winner here: Shoppers.

“This was a very exciting announcement because I think consumers will be the ones to benefit,” said Lindsay Sakraida, director of content marketing at DealNews, predicting that competitors will improve pricing, loyalty promotions and other inducements across a wide range of categories to try and keep customers from defecting to Amazon for pantry staples, dry goods, and even fresh food.

“I do see it as covering a broad variety of categories,” Sakraida told NBC News. “If they bring ordering groceries online in a very efficient way, you’ll have a very powerful tool to know if you’re getting the best price.”

Good news for consumers means worry for brick-and-mortar grocers, though. “I think it certainly comes as a surprise for Walmart in some respects,” said Ryne Misso, director of marketing at Market Track, adding that the acquisition also puts other grocery chains like Kroger on notice. “They’ll have to reassess everything. I think they’re going to have to ask some tough questions,” he said.

See: So Amazon Bought Whole Foods: Does That Mean My Groceries Will Cost Less?

Amazon’s Whole Foods deal makes online grocery ‘prime’ for acceleration

 

June 19, 2017 (Market Watch) —Heretofore, shoppers have been reluctant to have their perishables like meat, vegetables and dairy delivered to their homes. In some cases, it’s an issue with “touch and feel”; customers want to choose these items to their personal specifications. In other cases, there are concerns about having delivered grocery items sitting on the front step languishing for long periods.

Amazon’s reach through its Prime service should be one factor that can help with adoption.

“Many of the product quality concerns may be instantly mitigated by the fact that Amazon acquired Whole Foods, a high-end grocer with a reputation for having the highest quality products, rather than a value grocery store,” said Ryne Misso, director of marketing at Market Track, a market data and analysis company. “If Amazon can successfully combine their value and convenience formula with Whole Foods’ top-end product quality, consumers may have fewer concerns about buying online for delivery.”

See: Amazon's Whole Foods deal makes online grocery 'prime' for acceleration

By: Don Davis
 

June 16, 2017 (Internet Retailer) —Amazon already was the go-to retailer for richer shoppers, and now it has more than stores in their neighborhoods.

In addition to helping Amazon, No. 1 in the Internet Retailer 2017 Top 500, gain the loyalty of the more affluent shoppers who patronize Whole Foods, it will also help Amazon appeal to “the growing segment of shoppers—mostly younger shoppers—that place a premium on natural, health and/or organic ingredients,” says Ryne Misso, director of marketing for Market Track.

But Misso says Amazon is not just targeting the rich, noting it introduce recently a discounted Prime membership for consumers receiving government assistance. “Amazon is diagnosing everywhere they have opportunities to improve their value and choices for consumers,” he says. “The industry would be wise to assume that Amazon will pursue additional acquisitions if they feel it fills a gap in their offering.”

See: Amazon solidifies its hold on affluent shoppers with purchase of Whole Foods

Amazon deal for Whole Foods could bring retail experiments

By: Anick Jesdanun
 

June 16, 2017 (Washington Post/AP) —Amazon could also get a better picture of customers by marrying data from Amazon and Whole Foods’ loyalty programs. Hetu said Amazon could make pertinent offers to attract shoppers of one but not the other, or get shoppers of both to buy more.

Ryne Misso of the research firm Market Track said a customer who buys fresh fruit regularly at Whole Foods might be offered a deal on blenders and serving bowls. Or someone who buys granola bars monthly from Whole Foods and paper towels every other week from Amazon might be offered the items in a single shipment, delivered to the door.

The Whole Foods deal could also get more people to try grocery delivery, something many shoppers have been hesitant about because of concerns about meat and produce quality. Pachter said Amazon might get customers over those fears if they know the delivered items are the same as those they would find at the local store.

See: Amazon deal for Whole Foods could bring retail experiments

Wal-Mart targets value-oriented online shoppers

By: Zak Stambor

May 26, 2017 (Internet Retailer) —That means pricing is particularly important to Wal-Mart. And, based on two studies conducted exclusively for Internet Retailer, it’s clear Walmart.com’s prices are competitive, even if they’re not necessarily the lowest online.

For instance, Market Track LLC compared the average daily online price of 140 electronics products on Walmart.com, Target.com, BestBuy.com and Amazon.com from Nov. 16, 2016, to May 14, 2017. On average, Walmart.com offered prices 12% lower than Target.com over the full six-month period, roughly the same prices as BestBuy.com and prices that were 2% higher than Amazon.com.

However, the prices were similar enough that they shouldn’t make much of a difference, says Traci Gregorski, senior vice president of marketing at Market Track. “Price is no longer a differentiator—it’s the cost of entry,” she says.

See: Wal-Mart targets value-oriented online shoppers

Retail by the numbers compared to the Great Recession

By: Anne D’Innocenzio

May 9, 2017 (Daily Mail) —The bad news for retail has been relentless of late. But don't blame it on the economy like during the Great Recession. It has more to do with the ways shoppers have changed since then: Buying more online, and always looking for deals.

A study by price research firm Market Track of 150,000 promotions for housewares, clothing, footwear offered in email, on retailers' websites, and in print circulars over the past two years - from April 2015 through April 2017, across 18 retail chains, found that discounts are getting deeper over time. Discounts over the past 12 months were 1.2 percent deeper than the preceding 12 months, on average, according to Market Track.

See: Retail by the numbers compared to the Great Recession

Neiman Marcus Finds Even Wealthy Shoppers Want Better Deals

By: Suzanne Kapner and Ryan Dezember

April 16, 2017 (Wall Street Journal) —Lysa Heslov used to be a loyal Neiman Marcus shopper. Now, she buys most of her clothes, shoes and handbags at websites that carry the same designer brands, often at cheaper prices.

“I price compare now much more than I ever did before,” said Ms. Heslov, a 52-year-old documentary film director who lives in Los Angeles.

Neiman Marcus and other luxury retailers were long thought immune to the troubles of mass-market chains—falling foot traffic and the constant price wars that have triggered widespread closure of brick-and-mortar stores. But high-end chains, which raised prices incessantly over the past decade, are learning the hard way that even wealthy customers are hunting for better deals and selection, whether online or at shops run by individual brands.

Over a recent 24 hours, Farfetch’s prices averaged 2% lower and Matchesfashion’s 15% lower than Neimanmarcus.com’s prices on 32 identical items, according to price-tracking firm Market Track LLC.

See: Neiman Marcus Finds Even Wealthy Shoppers Want Better Deals

Here’s Why Shoppers Say They Don’t Buy Groceries Online

By: Ben Clague

April 3, 2017 (eMarketer) —Shoppers who are reluctant to buy groceries online have some very specific reasons: They want to see the food, they want to touch the food and they want it right away. Inspecting products at the grocery store, as well as the instant access provided by in-store shopping, are the top reasons why a large number of US grocery buyers don’t buy digitally.

More than half of US grocery shoppers ages 18 and older who don’t buy groceries digitally told Market Track in February 2017 that they refrained from doing so because they want to see and touch the products they might buy.

Another 42% said they want groceries immediately when they buy them, which rules out even ultrafast delivery services that promise goods within an hour or two.

See: Here’s Why Shoppers Say They Don’t Buy Groceries Online

Survey: Consumers prefer brick-and-mortar grocery stores to online shopping

By: Doug Harris

April 3, 2017 (Food Dive) —A Market Track survey of 1,200 primary household shoppers found a majority of people prefer shopping in a physical store location rather than online, according to Retail Leader. The study also found 80% of shoppers would do online price comparisons.

Market Track's survey also showed a strong shift toward mobile shopping, particularly among age groups of 18-to-20-year-olds (40% prefer mobile shopping) and 21-to-29-year-olds (47% do the bulk of their shopping online).

See: Survey: Consumers prefer brick-and-mortar grocery stores to online shopping

US Shoppers Still Prefer to Make Most Purchases In-Store

By: Rebecca Chadwick

March 29, 2017 (eMarketer) —Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions. But when it comes to shopping (as opposed to actually buying) the results swung in a different direction.

In a survey conducted last month of over 1,200 US internet users who qualified as primary household shoppers, in-store purchasing beat out digital purchasing options by large margins for virtually every category of product. For big-buck purchases like cars, appliances and jewelry, an overwhelming majority of respondents preferred buying in-store to buying online.

See: US Shoppers Still Prefer to Make Most Purchases In-Store

That review you wrote on Amazon? Priceless

By: Elizabeth Weise

March 20, 2017 (USA TODAY) —Chances are, a week or two after you buy something online you’ll get an email asking, “How’d we do?” and a link to review the product. Your response and those of other customers are worth a lot: $400 billion, according to one analyst. “It’s a virtuous cycle — the more reviews, the more buys. The more buys, the more reviews. The more buys, the higher your rank in search and the more sales you get," said Alice Kim, owner of online cosmetic brand Elizabeth Mott.

Even a single comment can make a huge difference. Just going from zero review to one increases the rate at which online window-shoppers actually click the "buy" button by 65%, said Matt Moog, CEO of Power Reviews, a company that makes ratings and review software.

Fifty-five percent of shoppers start their buying research on Amazon, a survey by marketing firm BloomReach found, and half of all shoppers say they rely primarily on Amazon for reviews, according to Market Track, an e-commerce analysis firm.

See: That review you wrote on Amazon? Priceless

Digital Shopping Habits Bleed Into Stores

By: Shelly Banjo

March 8, 2017 (Bloomberg) —With the help of its Prime membership program, Amazon.com Inc. has trained shoppers to open its app at the very moment they realize they need toilet paper or Tide.

Now that same frantic, need-now-buy-now shopping behavior is affecting customers of brick-and-mortar stores, as well.

Shares of Urban Outfitters Inc. fell 10 percent on Wednesday after CEO Richard Hayne told analysts he had never seen shopping patterns as choppy as they were during the quarter that ended in January, contributing to flat comparable sales and lower-than-expected earnings results.

See: Digital Shopping Habits Bleed Into Stores

Amazon Lowers Its Free Shipping Threshold to $35

By: Matt Lindner

February 20, 2017 (Internet Retailer) —The move comes three weeks after Wal-Mart dropped its ShippingPass program and offered free shipping on online orders of $35 or more.

Industry experts say Amazon’s decision to lower its free shipping threshold is a sign that the retail giant is paying close attention to its largest competitor. “Lowering the [shipping] threshold is a way to mitigate the risk of consumer switching (from Amazon to Wal-Mart),” says Traci Gregorski, senior vice president of marketing at Market Track. A major advantage of e-commerce is the ability for a retailer to quickly make decisions and respond to competitors, she says.

See: Amazon Lowers Its Free Shipping Threshold to $35

Does Cart Abandonment Really Come Down to Cost?

By: eMarketer

January 24, 2017 (eMarketer) —Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.

Another study done in August 2016 by Market Track also found that shipping and price were critical to completing digital purchases. When US internet users were asked to name the most important factor that influences them to fulfill a digital purchase, 27% said "free shipping," and another 27% said "best price."

See: Does Cart Abandonment Really Come Down to Cost?

Amazon’s aggressive warehouse and shipping strategy is paying off

By: Tonya Garcia

January 10, 2017 (MarketWatch) —Convenience is becoming more important to shoppers at a time when retail is increasingly shifting to e-commerce. And one reason Amazon.com Inc. is such a formidable competitor in the e-commerce space is its ability to fulfill even last-minute shipping needs with the efficiency shoppers increasingly crave.

Market Track in its 2016 holiday shopping review highlighted Amazon’s free same-day or one-day delivery offer on eligible orders over $35.

See: Omnichannel 2017: Amazon’s aggressive warehouse and shipping strategy is paying off

Omnichannel 2017: Amazon and Walmart Make Moves

By: Alison McCarthy

January 9, 2017 (eMarketer) —Digital and physical worlds continue to mix and match. Early developments announced in the first week of 2017 signal that omnichannel continues to be the watchword for the retail industry.

Last week, Amazon announced that it will open its newest brick-and-mortar bookstore in New York City, while Walmart subsidiary Jet.com said it purchased online footwear retailer ShoeBuy.

The Time Warner Center in Manhattan will be home to a new Amazon Books outlet, a companion to stores already operating in Seattle, Portland and San Diego. Others are planned for Illinois, New Jersey and Massachusetts. The 4,000 square foot location in New York will feature books and Amazon devices.

See: Omnichannel 2017: Amazon and Walmart Make Moves

 
 

Contact Us

Ryne Misso
Director of Marketing
rmisso@markettrack.com
312.529.5151

 

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