Are your products being discounted on the grey market?

The counterfeit market involves the sale of fake products, whereas the grey market centers around the sale of “legal goods” which are sold outside normal distribution channels by companies which may have no relationship with you, the manufacturer of the goods.

Market Track's Grey Market Solutions help you...

Grey Market Sellers

IDENTIFY
UNAUTHORIZED SELLERS

Client-defined filters streamline identification and prioritization of unauthorized listings.

Track Unauthorized Sellers

PRESERVE
CHANNEL RELATIONSHIPS

Ongoing, fast enforcement instills confidence in legitimate reseller partnerships that your channel is clean.

Gray Market Sellers

MAINTAIN
PRICE PERCEPTION

Non-compliant listings removed from consumer view to maintain brand and product value.

Grey Market Sales

ENFORCE
UNAUTHORIZED LISTINGS

Listings removed or processed for authorization with more than 90% compliance.

Gray Market Solutions

TIGHTEN
DISTRIBUTION CHANNELS

Comprehensive analysis diagnoses holes in distribution and prevent compounding grey market problems.

Delivers full support for your:

  • Minimum Advertised Price (MAP) policy
  • Internet Minimum Advertised Price (IMAP) policy
  • Manufacturer Suggested Retail Price (MSRP) policy
  • Universal Price policy (UPP)
  • Unilateral Minimum Resale Price (UMRP) policy
  • Promotional MAP (PMAP) policy


Most manufacturers don’t have the internal resources or expertise to effectively identify the culprits and stop the MAP violations. Those who have tried manual searches of the internet for violations have found that it is difficult, time-consuming, and costly. Others have tried automated solutions that “dump” daily reports of largely unfiltered data and require the manufacturer to spend hours attempting to sort the wheat from the chaff to identify the true violators.

Market Track’s MAP Monitoring Solution includes an automated solution that detects, records product pricing activity, and alerts you to the true price structure of your specific goods within your authorized distribution channel.

Learn more about our Grey Market Tracking Solution -- Contact us to schedule a demo today!