Chewy vs. PetCo: The Summer Doggo Basket

If you have a pet, it’s likely that you’re already familiar with Chewy – a PetSmart-owned online retailer founded in 2011. If you look at their website, you’ll find a variety of incentives, including free shipping on orders over $49 … Continued

Jet vs Amazon: The Battle of Summer Baskets came on the scene offering a unique bundle-and-save model built to reward consumers with cost savings the more they add to their basket. Jet’s model in and of itself provides a differentiated—almost gamified—experience to online shopping, but does … Continued

A Memorial Day Promotional Review

We looked at the two weeks leading up to Memorial Day to learn how retailers and brands utilized promotions on timely grocery categories such as hot dogs, chips, and beer. Bi-Lo promoted the most number of feature ads in the … Continued

2017 Print Circular Trends

Two weeks ago, we reviewed our promotions data from 2016 and 2017 for 76 of the top retailers in the U.S. to find out if print really is going the way of the dinosaurs, or if there is life there … Continued

The New, Aspirational Walmart

Walmart has been engaged in an ongoing campaign to reinvent its online image for several years now – mainly through acquisitions of other retailers ( and millennial-focused clothiers Bonobos and Modcloth) and upgrades to their delivery cost and timing (free … Continued

Canada’s Online Grocery Marathon

  We are still feeling the aftershock from the earthquake that was Amazon acquiring Whole Foods last year. And for Canadian grocers, it was a game-changing decision that has put them in a long-haul race with the eCommerce monster. Loblaw … Continued

3-D Emojis Make Their Way Into Advertising

These days just about everyone has some type of Bitmoji – even people you don’t necessarily think about. Naturally, it was only a matter of time before some clever advertisers capitalized on the trend. ESPN Brazil paired up with Samsung … Continued