Published on: July 13, 2017
While consumers still have time left for fun in the sun this summer, retailers are shifting their focus to the upcoming Back-to-School (BTS) shopping period. Market Track is already observing a variety of retailers that have launched their BTS 2017 advertising campaigns to get a jump on the second-largest selling season of the year. In order to deliver competitive insights to you, we reviewed how these major retailer players executed their BTS campaigns in 2016 vs. the previous year in our latest guide.
Our analysis offers key comparisons on pairs of retailers, including Target, Walmart, Best Buy, Amazon, and more! In this report, you will find:
- Shifts in Back-to-School ad spend by retailer
- How retailer execution aligned with shopper behaviors
- Changes in promotional volume by retailer
- Overview of Amazon’s pricing patterns during BTS 2016
Market Track will also be monitoring advertising, promotional, and pricing execution throughout the 2017 BTS season, so be sure to subscribe to our blog for all of the latest info.