Published on: July 6, 2017
By: Market Track Insights


Heineken has rolled out an all-natural alcohol-free beer which still delivers the full flavor of traditional lager beer. How is that possible, you may ask? According to their website, “Heineken 0.0 is twice brewed and fermented with Heineken’s unique A-yeast from natural ingredients with gentle alcohol removal and blending to achieve a fruity flavor and slight malty notes.”

TV advertisements for the beer focus on the fact that you can still have fun without alcohol. Instead of that lunchtime soda, or afternoon coffee, have a beer without the guilt! One 60-second spot says “Yes, we are open. Come in. Come as you are. Without trousers, if you like,” inviting anyone to drink their Heineken 0.0 anytime of the day, anywhere.

Another commercial shows a man who has decided to not drink that night, and orders a non-alcoholic Fabio’s Temptation cocktail complete with sparklers. A friend saves him from the embarrassment by bringing him a Heineken 0.0.

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