Published on: June 27, 2017
By: Market Track Insights

This week has been officially dubbed “Lidl Week” here at Market Track, and it’s the buzz around the office.  We’ve shared a lot of content focused on Lidl in both our blog posts and on our Lidl Insights Page, so as a part of this week’s Lidl-related activities we decided to put our employees to the test with a quick, Lidl quiz to see if they’ve become experts on this new member of the grocery market.

Can you answer these Lidl questions correctly?
If you need a “Lidl” help, check out our past blog posts or Lidl Insights Page

1. Lidl rhymes with…

A. Fiddle
B. Bridal
C. Needle
D. None of the above


2. The first U.S. Lidl stores opened in which states?

A. North Carolina, South Carolina, and Virginia
B. New Jersey Delaware, and Maryland
C. Pennsylvania, Ohio, West Virginia
D. All of the Above


3. Lidl’s official slogan in the US is…

A. “Lidl Surprises”
B. “Rethink Grocery”
C. “Life-enhancing Grocery”
D. None of the above


4. In what country are Lidl’s headquarters located?

A. United States
B. United Kingdom
C. Sweden
D. Germany


5. What percentage of Lidl’s new US locations are located within 5 miles of a Walmart?

A. 75%
B. 90%
C. 55%
D. 60%
E. None of the above


6. True or False: Market Track found that over 94% of the products promoted in Lidl’s first ad were private label.

A. True
B. False


7. Which of these national brands can be found on Lidl shelves?

A. Coca-Cola
B. Clorox
C. Jiff
D. Ben & Jerry
E. All of the above
F. None of the above


8. In what year did the first Lidl location open?

A. 1931
B. 1994
C. 1973
D. 1962
E. 2007


9. Lidl claims that their prices are ______% lower than those of other grocery stores?

A. 50%
B. 60%
C. 75%
D. 94%
E. None of the above


10. In our analysis of Lidl’s first circular, Market Track found that Lidl was most competitive on pricing in which of the following categories:

A. Ice cream
B. Fresh fruit
C. Canned vegetables
D. Carbonated beverages
E. Cheese

Subscribe to the MT Blog to receive answers to this quiz on Friday!  In the meantime, we have one more question for you to ponder – is YOUR business ready for Lidl?