OBSERVATIONS & DATA FROM PRIME DAY 2018 

Market Track brings you the latest news on the online shopping event

Prime Day 2018 Deal Summary - Amazon Devices

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MARKET TRACK MEDIA COVERAGE

 

 

 

 

It's Amazon Prime Day, But Walmart Is Fighting Hard To Steal Its Archrival's Thunder

An exclusive pricing study by Market Track of over 45,000 matched online product listings on Walmart and Amazon on Prime Day found this: Walmart’s average price stood at just 2% higher than Amazon's. In comparison, outside of Prime Day, Walmart’s online pricing is typically on par to within 1% higher or lower than Amazon’s price at any given point, “effectively price parity,” Read More

Amazon breaks Prime Day records despite site crashes

The average discount during Prime day was 38% off. Amazon-branded and Alexa-connected products averaged discounts of 36%, while non-Amazon products averaged 38%. Toys & Games (51% off), office (48%), and personal care (40%) were among the categories with some of the deepest early discounts, according to Market Track. Read More

Amazon says US Prime Day sales 'so far bigger than ever' as glitch is resolved

In the early hours of deals, the average Prime Day discount on Amazon was about 38 percent off, according to a Monday survey by Market Track of about 75 deals on the website. Toys and games were discounted by a staggering 51 percent, on average, Market Track said. Office supplies were about 48 percent off, while personal care was about 40 percent off around the start of the event. Read More

Shopping with Alexa on Amazon Prime day will be hard. These tricks make it easier

On Prime Day, many specials will be Alexa-only. Market Track, an ad and pricing analysis firm, says during last year's Amazon Prime Day, items available only via Amazon’s digital assistant Alexa were on average 33 percent off their everyday price. Read More

Amazon takes Prime Day perks beyond e-commerce to drive traffic to Whole Foods stores

Prime Day is the perfect setting for Amazon to drive more trial and adoption of Whole Foods among their loyal Prime base,” said Ryne Misso, director of marketing at Market Track, a market intelligence company. Read More

Are Amazon Prime Day sales a steal? We asked 4 pricing firms to find out

The absolute best bests will be Alexa-only deals, says Market Track, an ad and pricing analysis firm. During last year’s Prime Day sale, items available only via Amazon’s digital assistant Alexa were on average 33 percent off their everyday price, said Ryne Misso, Market Track's marketing director. Read More

How to Get the Best Amazon Prime Day Deals

Ryne Misso, director of marketing at the retail tracking firm Market Track, says he expects to see deals this year on more niche connected products, like smart home-security systems, smart door locks and doorbells, smart thermostats—even smart lightbulbs. "Many of these devices need Alexa to connect their functionality to consumers, and Prime Day this year may be highlighted by Amazon’s efforts to draw customers in through various connected home 'side doors,' so to speak,” he says. Read More

 

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Read our latest blogs with perspective on Prime Day and more

Prime Day is Here (Well, Sort Of)!
Prime Day launched at 3pm ET on July 16, but not without a few hiccups. In this blog, we recap a few glitches from early on in the event. Read More

Stop the Presses: Four Insights to Get You Primed for Prime Day
From the rumored and emerging deals to the extra six event hours to the inclusion of Whole Foods, everything about next week’s Amazon Prime Day is supersized - here's everything we know in our early preview. Read More

Prime Day Predictions
With Amazon's fourth Prime Day announced for July 16th, read some of the speculation leading up to the event. Read More

Australia Has Been Primed
Amazon has launched the full version of Amazon Prime in Australia! In this blog, we'll recap what benefits Prime shoppers can expect to receive in the land down under. Read More

Jet vs Amazon: The Battle of Summer Baskets
There's so much discussion around Amazon and Prime Day this summer, but we don't want to forget about another eCommerce competitor - Jet. This post provides a pricing analysis on popular summer items available on both e-retailers. Read More