Ongoing Amazon Coverage

There’s no doubt that Amazon has exerted tremendous downward pressure on prices. Per research by Market Track-owned InfoScout, though the frequency of online purchasing increased 33% in the past year, the average online purchase size has decreased 4%. The decrease can be directly attributed to the Amazon effect (given that they make up almost half of eCommerce). If that were the only impact Amazon was having on the marketplace, that would be unsettling, but not game changing.

What’s most disruptive is that in addition to offering confoundingly low prices on most everything, creating its own ecosystem, inventing its own freaking holiday and invading every crevice of retailing, manufacturing and even media, many rightly consider Amazon to be one of the most (if not THE most) innovative companies in the world. How do you coexist with a company like Amazon—a company that is obsessed with customers, thinks big, has a bias toward action, and could not care less about (short-term) profits?

In case you missed it, we were panelists alongside Payability for CPC Strategy's webinar recapping Amazon's year of 2017.

 

View the complete webinar now

Don’t have time to sit through a webinar or read through our in-depth presentation deck?  Our Market Track Minis series provides brief (1-page) overviews of specific Amazon-related topics, using Market Track-sourced data to shed light on Amazon’s marketing activities (and what they might mean for you).  Be sure to check back often for new additions.

Amazon vs. Advertising

An analysis of total US paid media spend across the top mass merchandisers – Amazon, Target, Walmart and Jet – reveals that, among that group, Amazon is the biggest spender on advertising by far. Download our latest research to read the four key insights we found and get a closer look at Amazon's advertising spending.

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The (Almost) Everything Store

Amazon's self-described mission is to become "The Everything Store," and it certainly does feel like they've set out to sell everything under the sun. However, there are some categories and brands where Amazon is still struggling to compete effectively.

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Amazon Prime Advertising

Market Track breaks down Amazon’s $624 million in paid media as well as their focus on converting non-Prime households into members. Find out how much of their spend is dedicated to Prime vs. how much they allocate to non-Amazon related products.

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How Low Can Amazon Go?

Amazon is known for their low-price reputation. So how low can Amazon go? Market Track compared pricing for a basket of goods at Amazon, Target, Walmart, and Best Buy to see how consistently Amazon was priced lowest.

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Our blog will also provide insight into the latest news from Amazon. Click here to subscribe and get those insights delivered to your email inbox, or continue to check back here.

Blog: Amazon Dominates? For Black Friday, Think Again.
As retailers compete with one another for those precious holiday shopping dollars, consumers are bombarded with email marketing, online ads, in-store promotions, print mailers, and more. But does this influx of advertising truly result in an increased share of wallet for the retailer? With InfoScout and Market Track now part of the same family, we are excited to be in a unique position to answer this question.

Blog: Amazon Opens in Australia
Market Track's Senior Marketing Coordinator Amber Kruczek points out a few things about the eCommerce retailer and how Australian retailers should prepare for the giant competitor.

Blog: Clash of the Titans: Google vs Amazon
In followup to Amazon's removal of new Nest products from their platform and continued refusal to sell Chromecast or support Google Cast in any capacity, YouTube (owned by Google) will no longer support service on the Echo Show or Amazon's Fire TV.

Blog: Is the CVS/Aetna acquisition really about Amazon?
Could the acquisition possibly be influenced by a certain eCommerce giant who announced they are looking into expanding their pharmaceutical offerings?

Blog: 11 Advantages of Traditional Retailers Over Amazon
Market Track's VP of Research Tom Pirovano discusses 11 key advantages of traditional retailers over Amazon and other online retailers.

Blog: Three Highlights from Amazon's Australia Summit
Jill Badlotto summarizes three important topics discussed at the sold-out event. Prepare for Amazon's entrance into Australia!

Blog: Amazon is now discounting prices for third-party sellers
In an attempt to draw more traffic during the holiday season, Amazon has started cutting the prices of some products listed on its platform by third-party sellers.

Blog: ICYMI: Amazon Delivers 65 Pounds of Marijuana to Florida Couple
Marketing Analyst Kristen Lucas looks into how a simple Amazon order of four 27-gallon plastic storage bins arrived to a customer full of marijuana.

Blog: To Amazon, or Not to Amazon? That is the Question.
One of the top questions facing many high-end, luxury, or otherwise exclusive brands today - to Amazon, or not to Amazon?

Blog: The latest (and weirdest) news from Amazon
Read up on the latest news stories about the online shopping empire - some that you may have heard, and some that might surprise you.

Blog: Are you ready for some football? Amazon is!
Digital Marketing Specialist Dan Muller discusses how Amazon worked with the NFL for the rights to stream games this season, so Amazon Prime members can watch Thursday Night Football online.

Blog: Amazon is asking the right questions
Market Track CEO Dennis Moore examines the tough questions traditional retailers need to ask when going up against Amazon and Whole Foods.

Blog: Amazon doesn’t have business siloes, and neither should you
Lisa Lanier tells us why today's businesses need to rethink their collaboration strategies to win in Amazon's world.

Blog: Mayweather vs. McGregor does not compare to Amazon vs. Traditional Grocery
As traditional grocery retailers prepare to compete with Amazon, Scott Whalley outlines their specific challenges.

Blog: The Amazon Limbo – How Low Can You Go?
Mark Detelich explains how differentiation is key in competing with Amazon and Whole Foods. 

Blog: Retailers not the only ones feeling the Amazon/Whole Foods heat
Ryne Misso gives his perspective on how national brands will be impacted by Amazon and Whole Foods' private label offering.

Blog: Surprise! You're competing with Amazon starting now
Market Track's Brad Bane gives his overview of the latest developments from Amazon and explains why you should prepare to compete.