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Market Track In the News

By Bernie Pacyniak

March 18, 2015  (Candy Industry) — Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.

What’s disconcerting for some candy and snack manufacturers, and perhaps opportunistic for others, is the percentage of consumers willing to do so.

According to Chicago-based Market Track’s 2015 Shopper Insight Survey, which focused on buying behaviors and trip drivers between shopper demographics from two panels of 500 individuals primarily responsible for purchasing groceries for their households, nearly 80 percent of shoppers will switch where they shop if prices are lower elsewhere. Moreover, three-quarters will forego the brand they buy if a different brand is on sale.

Although there seems to be a bit more brand loyalty amongst candy and snack purchasers, the overwhelming majority will still be swayed by promotions and sales.

See Report: Bargains lure consumers away from favorite brands

By Andria Cheng

Feb 23, 2015 4:26 p.m. ET  NEW YORK (MarketWatch) — Target didn’t even introduce a sitewide free-shipping offer till last summer, but it’s already cutting in half — to $25 from $50 — the purchase threshold. That move undercuts rivals including Inc. and Wal-Mart Stores Inc.

A National Retail Federation survey found that lower prices and free shipping are online customers’ two top considerations. Target has said more than half of its online shoppers opted not to complete purchases because of shipping costs.

On the pricing front, Target also has narrowed its gap against Amazon and Wal-Mart this year, a Market Track study compiled for MarketWatch showed.

See Report: Target deploys free-shipping threshold as weapon against Wal-Mart and Amazon

PepsiCo’s Winning Retail Game Plan Allows For Few Time-Outs


January 30, 2015  (Marketing Daily) — No company has more invested in the Super Bowl than PepsiCo, and that’s reflected in planning that begins years in advance, and marketing programs that begin six or more months prior to any given year’s big game.

Data supplied to Marketing Daily by advertising tracking firm Market Track about “bundle” ads provides some sense of just how important and far-ranging cross-brand marketing around the Super Bowl has become to PepsiCo.

The research firm defines a bundle print ad as one that promotes two or more products from different but typically complementary categories, like soda and chips.

Looking primarily at print ads run to date during January, versus the same pre-game period in January 2014, Market Track found that PepsiCo’s “bundle” ads have jumped by 202% this year.

Further, fully 75% of soda/chips bundle ads run this month featured Pepsico brands, including Pepsi and Frito-Lay brands, compared with 53% of bundle ads seen in the same period last year. (Coca-Cola’s bundle ads are also up — by 128% versus last year’s January period — although Dr Pepper’s are down 52%, reports Market Track.)

See Report: PepsiCo’s Winning Retail Game Plan Allows For Few Time-Outs

How to shop for and install a TV on game day

By James K. Willcox

January 16, 2015 05:05 PM (Consumer Reports) — If you’re not heading to Glendale, Arizona, to catch Super Bowl XLIX between the Patriots and the Seahawks in person, then the next best way to watch the big game is on a big-screen TV. And now’s a good time to buy, because prices are falling.

Based on info from research firm Market Track, we expect to see the price of many of the sets in our top-10 list drop an average of about 20 percent before the Super Bowl. Be sure to ask about a 30-day price-match guarantee—prices will continue to fall next month when retailers start clearing out inventories of leftover 2014 sets in earnest.

But which TV to choose? That’s easy—just pick one from this list. True, none is a budget pick, but all are guaranteed to deliver top-notch picture quality for sports as well as for your favorite TV show or a blockbuster action flick.

Here are our top picks for a Super Bowl TV. For an even wider assortment of sets, check our Ratings of more than 200 TVs.

See Report: How to shop for and install a TV on game day

Retailers Save Discounts for Bargain HunMK-CR706_DISCOU_16U_20141228175705ters

By Shelly Banjo

Dec. 28, 2014 8:04 p.m. ET (The Wall Street Journal) — There’s a growing gap in retailing between those who get discounts and those who don’t. Call it the discount divide.

After years of sending out email blasts offering all shoppers steep discounts, retailers such as Stage Stores Inc., which runs 880 department stores, including the Bealls and Goody’s chains, are starting to pare back the promotions by showing them only to customers who respond to price reductions.

At the other end of the spectrum, Stage Stores has shoppers who are more interested in nabbing the newest styles in shoes and handbags than in sniffing out bargains. Stage Stores rarely advertises clearance sales to them.

“Discounting is here to stay; you just have to be smart about it if you still want to make money,” said Steven Lawrence, the company’s chief merchandising officer and a former merchandising executive at J.C. Penney Co.

See Report: Retailers Save Discounts for Bargain Hunters

Why last-minute shoppers are good news for retailers

By ANDRIA CHENG, Retail Reporter

Dec. 22, 2014 4:39 pm EST — NEW YORK (MarketWatch) —Marque Edwards is the kind of shopper that retailers hope will make their holiday season.

The 47-year-old electrician from New York just began his Christmas shopping on Monday and said price isn’t his top priority. “I pretty much always shop at the last minute because I have to work all the time,” he said, carrying bags from Toys “R” Us and American Girl stores.

While he noted retailers tend to put more things on sale at the last minute, he said his purchases are “more about what I need.”

Procrastinators like Edwards are always important to retailers, and particularly so after the disappointing start to this holiday season. Plenty of last-minute shoppers of all ages were outside the Toys “R” Us flagship store at Times Square on Monday, rushing to make their last-minute purchases. While these buyers say discounts are nice to have, they differ from targeted deal seekers that mark a typical Black Friday shopper.

And that creates some opportunity for retailers, especially for those that still have coveted products in stock. According to consultancy Market Track, just over one in five of about 1,500 key toys and electronics that were in stock on Black Friday were out of stock as of Sunday, and the products that remained in stock were on average 7.2% more expensive.

See Report: Why last-minute shoppers are good news for retailers

Why you are right to shop at the last minute

By ANDRIA CHENG, Retail Reporter

Dec. 19, 2014 4:06 pm EST — NEW YORK (MarketWatch) —Skipping the madhouse of Black Friday shopping and holding out until the final days before Christmas to buy electronics gadgets is a financial gift to yourself.

Chains such as Best Buy Co. BBY, -0.13% Target Corp. TGT, +0.68% Wal-Mart and GameStop Corp. GME, +2.49%   increased the “complexity of offers” in the form of layered discounts or gift card with purchases on Black Friday, for example, so it has become harder to identity which retailer truly has the best deals, according to Market Track, which also helps retailers track and devise a pricing strategy.

See Report: Why you are right to shop at the last minute

The online price of a sweater can change dozens of times a day, leaving shoppers confused


Dec. 18, 2014 1:16 pm EST– NEW YORK (AP) — Online shopping has become as volatile as stock market trading. Wild, minute-by-minute price swings on everything from clothes to TVs have made it difficult for holiday shoppers to “buy low.”

A growing number of retailers are using software that changes online prices based on demand, competition, inventory and other factors. The main goal is to undercut rivals when necessary, and raise prices when demand is high and there’s no competitive pressure.

Abt, a consumer electronics retailer in Chicago, started using online pricing software from a company called Market Track that tracks all of its products. It said over the four-day Thanksgiving weekend it changed prices on several hundred items each day. “This is the most efficient tool we have to gauge competition and adjust pricing,” said Jon Abt, the retailer’s president.

See Report:The online price of a sweater can change dozens of times a day, leaving shoppers confused

U.S. holiday shopping discounts deepen, last longer

By Jilian Mincer and Nandita Bose

Sat Dec 6, 2014 11:41am EST (Reuters) — Amarilis Sinchi visited Macy’s at a New Jersey mall on Black Friday, but she waited until this week to purchase the red fleece pajamas she had her eye on.

The 21-year-old student ended up paying $13 at the department store, down from $30 on Friday, which has traditionally been the best day for deals during the U.S. holiday season. “The prices keep getting better,” she said, planning a return to another store – Kohl’s – which had dropped the price on LEGO toys.

Retailers started discounting early this holiday season, but that hasn’t stopped them from stepping up the offers now, particularly on apparel. The increasingly fierce struggle for consumer dollars online is adding to pressure for lower prices at stores, where mobile device-toting customers compare prices as they shop.

Companies that track discounts can discern a significant change. Last year, online prices from traditional retailers were lowest on Black Friday for a variety of products in many categories, according to Market Track. But this year, for instance, it found prices of kitchenware fell in the days after Black Friday, by 13 percent at Sears and 47 percent at Macy’s.

See Report:U.S. holiday shopping discounts deepen, last longer

Here’s proof the discounts are steeper this year ahead of Black Friday


Nov. 25, 2014 6:00 AM EST– (Fortune) Market Track compiled data for Fortune that shows just how intense discounts at 8 major retailers have been so far.

It’s not your imagination. Holiday shopping deals have come faster and more furiously so far this holiday season compared to last year, particularly in the days before the Black Friday frenzy.

See Report:Here’s proof the discounts are steeper this year ahead of Black Friday

Thanksgiving trumps Black Friday for deals


Nov. 25, 2014 6:00 AM EST– NEW YORK (AP) —Thanksgiving could be the best day to shop all year.

An analysis of sales data and store circulars by two research firms contradicts conventional wisdom that Black Friday is when shoppers can get the most and biggest sales of the year.

Turns out, shoppers will find more discounted items in stores that are open on Thanksgiving. For example, there are a total of 86 laptops and tablets deeply discounted as door buster deals at Best Buy, Wal-Mart and others on the holiday compared with just nine on Black Friday, according to an analysis of promotions for The Associated Press by researcher Market Track.

See Report:Thanksgiving trumps Black Friday for deals

5 Predictions for Black Friday 2014

By James K. Willcox

October 29, 2014 8:30 AM EDT (Consumer Reports) – 1. It will be a great time to get a 60-inch—or even larger—TV. Last year, Vizio blew the doors off the competition with a 60-inch 1080p LCD TV priced at $688. We expect to see even better deals on sets this size, and maybe even larger. We also expect a few major brands to offer derivative models (special Black Friday-only sets) that will be available only during the holidays. Some secondary brands will probably offer new low prices for Ultra HD sets. According to the Chicago-based research firm Market Track, if history is any indicator, prices on promoted items will continue to rise this Black Friday, but that’s because retailers will be offering steeper breaks on higher-priced televisions—either larger-sized sets, or models with more features. More promotions will highlight the best values instead of the lowest price.

See Report: 5 Predictions for Black Friday 2014

Amazon Enlists Moms to Rate Toys to Woo Holiday Shoppers

By Spencer Soper

October 28, 2014 5:30 AM EDT (Bloomberg) – Toys are also an important e-commerce category. Amazon increased its inventory to 1,000 toys and games this year, up from several hundred last year, said Eva Lorenz, Amazon’s toys and games category leader. Online sales of toys and hobby supplies in the U.S. will hit $12.1 billion this year, up 15 percent from 2013, according to EMarketer.

Toys, along with video games and books, are also among the few products that holiday shoppers prefer to purchase online as opposed to brick-and-mortar stores, according to a survey of 1,000 people conducted by research firm Market Track in Chicago.

“Parents buying toys are trying to do it on the sly,” said Traci Gregorski, vice president of marketing at Market Track. “They don’t have to touch and feel the product and they want to get it to the house without the kids knowing.”

See Report: Amazon Enlists Moms to Rate Toys to Woo Holiday Shoppers

Report: More stores selling Easter candy

By Crystal Lindell

April 30, 2014 (Candy Industry) – When it comes to Easter candy sales, mass, drug and grocery stores weren’t the only ones trying to make a sale before the Easter bunny made all of his stops.A new report from Market Track shows that cross-channel pressure continues to increase, as mass, drug and grocery retailers — long thought of as the traditional destinations for Easter items such as candy — faced competitive threats from unlikely stores this year. Macy’s and Toys ‘R Us both got in the Easter candy game this year, and bundled toys with candy in their circular ads.


For hot toys, sale-watching is like playing stock market

By Beth Pinsker
NEW YORK Fri Jan 17, 2014 7:00am EST

Jan 17 (Reuters) – According to Market Track data for 2013, the week
encompassing Black Friday was when most popular toys hit their
low price for the holiday season. There were also several price
lows in the weeks prior to Thanksgiving as retailers offered
sales well ahead of the holidays.

As for the price trajectory of the Furby Boom, it hit its
low price over the Thanksgiving holiday weekend at Walmart
and Toys R Us stores. The price ballooned to $40 on, and has since gone into hockey-stick mode.

Market Track also determined that the prices of the majority
of hot toy items increased after January 1, 2014. See: For hot toys, sale-watching is like playing stock market

Discounts slam U.S. retailers’ holiday season profits

By Phil Wahba
NEW YORK Thu Jan 9, 2014 6:37pm EST

(Reuters) – Between November 3 and January 4, eight retailers, including Wal-Mart Stores Inc, Target Corp and Macy’s Inc, increased the number of circulars
published by 6 percent and sent 57 percent more promotional e-mails, according to data prepared for Reuters by Market Track. See Discounts slam U.S. retailers’ holiday season profits

Pressure builds as retailers near the holiday finish line

By Phil Wahba, Dhanya Skariachan and Lisa Baertlein
NEW YORK/LOS ANGELES Sat Dec 21, 2013 1:31am EST

(Reuters) – Competing for shoppers led major retailers to significantly ramp up the frequency of their promotions in the first part of December, according to data prepared for Reuters by Market Track, a firm that provides market research for top retailers and manufacturers.

A group of eight major retail chains, including J.C. Penney Co Inc (JCP.N), Wal-Mart Stores Inc (WMT.N) and Best Buy Co Inc (BBY.N), increased the number of circulars they published between December 3 and December 18 nearly 16 percent over the comparable period a year earlier.

Those retailers, which also include Sears (SHLD.O) and Kmart, Macy’s Inc (M.N), Kohl’s Corp (KSS.N) and Target Corp (TGT.N), ramped up the online deals even more, increasing the number of promotional emails by 54.5 percent, according to the Market Track data. See: Pressure builds as retailers near the holiday finish line

On Black Friday, the Real Fight Was Online


By Paul Ziobro and
Suzanne Kapner
Updated Nov. 29, 2013 11:30 p.m. ET

Wall Street Journal — Flagging bargains too early risks having competitors match or beat prices. Market Track LLC, which tracks pricing on the Web, said Best Buy had advertised a Samsung gas range for $699 in its Black Friday flier. On Wednesday, Sears dropped its price for the oven to $599. By Thursday, Best Buy and hhgregg Inc. had matched the lower price. See: On Black Friday, the real fight was online

Shop First, and Eat Later

Published: November 28, 2013

(The New York Times) — According to the retail federation, 53.8 percent of shoppers surveyed during the first week of November said they had already started their holiday shopping.

“The early push is definitely noteworthy,” said Traci Gregorski, a vice president for marketing at Market Track, a retail promotion and pricing analysis firm. “There has been a lot of messaging around ‘Don’t wait until Black Friday.’ ” See: Shop First, and Eat Later

The Dirty Secret of Black Friday ‘Discounts’

By Suzanne Kapner
Updated Nov. 25, 2013 7:19 p.m. ET

(The Wall Street Journal) — Another tactic involves raising selling prices ahead of the holidays before the discounts kick in. In an analysis for The Wall Street Journal, price-tracking firm Market Track LLC looked at the online price fluctuations of 1,743 products in November 2012. Prices climbed an average of 8% in the weeks leading up to Thanksgiving for 366, or about a fifth, of the products; the items were then discounted on Black Friday. Toys and tools had the biggest pre-Black Friday price increases—about 23%. See: The Dirty Secret of Black Friday ‘Discounts’

Live From the Front Lines of the Amazon Price War

Aug 20, 2013

(The Wall Street Journal) — Market Track, a retail pricing intelligence firm, keeps tabs on
pricing across the industry, and its data suggests that Amazon is still
broadly cheaper than its competitors. A couple of examples the company
dug up for us today: Over the last 30 days, in a sample of the
top-selling items in Amazon’s Bakeware / Cookware section, the site was
beaten on price on only 9% of the items.

Put another way, 91% of the time you wouldn’t find it cheaper
anywhere else. In the treadmills and elliptical trainers section of the
site, its top sellers were beaten on price 11% of the time. See: Live from the front lines of the Amazon price war


eMarketer Study: More Retailers Turn to Competitive Intelligence Services

May 17th, 2013

(eMarketer) — eMarketer reports that retailers are quickly taking to dynamic
pricing practices, using competitive intelligence to change pricing
based on market conditions and consumer behavior. The study indicates
that only 34% of responding retailers admitted to having no plans of
adopting pricing intelligence, which includes services like Dynamite
Data, into their company practices. Dynamite Data’s study of 2012
Holiday pricing is featured in the report and the company’s chief
architect, Kristopher Kubicki, advises that retailers must to have full
knowledge of their product assortment in order to offer competitive
pricing. See: “Dynamic Pricing Helps Keep Pace with Savvy Consumers”.

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Dynamite Data Weighs-in on the Future of Real-Time Pricing

May 8th, 2013

By: Matthew Chapman

(Marketing Magazine) — An article in Marketing Magazine discusses the possibilities
for real-time data in future pricing practices. Dynamite Data shares
that its clients already push pricing limits by using the company’s
on-demand data to regularly refresh Electronic Shelf Labels. According
to the article, innovations in mobile technology might soon allow phones
to update ELS for individual consumers based on their buying habits.
While some analysts deem these practices a potentially chaotic, Dynamite
Data confirms the possibility of this future trend. For more
information see: “Real-Time pricing: coming to a store near you“.

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Dynamite Data Welcomes New Board Member, Terry Jones

May 6th, 2013

(The Wall Street Journal) — The Wall Street Journal announced that executive, Terry Jones, has
joined the Dynamite Data team as Board Advisor. Jones brings his
experience as founder and CEO of, Chairman of,
and CIO of to the industry leading Big Data provider. Diana
Schulz, CEO of Dynamite Data, says that “adding Terry to our collective
intelligence is a pinnacle moment for us as a company.” Read more at: “Leading Online Technology Innovator Terry Jones, Joins Dynamite Data as Board Advisor.”

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Dynamite Data Follows-up on SSD Prices for Extreme Tech


April 19, 2013

(Extreme Tech) — Two years after Dynamite Data’s Chief Architect, Kristopher Kubicki,
analyzed Thailand’s post-flood effects on SSD storage, Extreme Tech
asked him to revisit the topic. Dynamite Data’s two year historical
prices confirm that while the capacity of SSD’s have increased, the
price per GB has dropped to pre-flood prices. What’s the moral of the
story? Now is the best time for consumers to stock up. Read more: “Storage Pricewatch: HDDs back to pre-flood prices, SSDs grow as $/GB holds steady”.

Dynamite Data Makes Front Page of the New York Times

The battle was fierce over the holiday weekend. At the request of
The New York Times, the pricing firm Dynamite Data tracked prices at
three major online retailers —, and — starting the week before Thanksgiving and going through Tuesday, after most heavy promotions ended.

Kubicki Predicts the Future of “Personalized Commerce”

April 18, 2013

Chief Architect at Dynamite Data, Kristopher Kubicki, discusses how
today’s online retailers are shaping future pricing trends not just by
marketing to national audiences, but by perfecting the skill of
tailoring specific products to individual buying habits. Kubicki notes:
“Processing a customer’s entire purchase history just to recommend a
single, custom-tailored promotion seemed far-fetched even just a few
years ago. But now, big data-enabled personalized promotional offers are
becoming commonplace.”

To read more about this trend, see: “Personalized
Commerce: Coming to an Internet Near You; Retailer Strategies Using
Data Can Have A Personal Effect On Buying Habits

Grocers Embrace Internet Data for Digital Coupons

March 21st, 2013

According to Internet data expert Kristopher Kubicki, major U.S.
grocers are finally following the lead of their European counterparts by
moving to digital coupons. As more grocers embrace the digital age,
their need for real-time online data from companies like Dynamite Data
has become an imperative. Read Kubicki’s article: “For Grocers, After Years of Shunning Internet, Digital Starts to Click.”

“Data Informed” – Dynamite Data Arms Retailers to Combat Showrooming

February 21, 2013

On February 21, 2013, “Data Informed” featured the benefits of
Dynamite Data’s real-time pricing information. The article focuses on
Dynamite’s ability to extract and analyze 100 terabytes of data each
day, providing retailers with the pricing and inventory statuses they
need to combat competitor’s moves both online and on showroom floors.
For the full article, see: “‘Real-Time’ Pricing Service Designed to Arm Retailers in ‘Showrooming’ Battles with Online Merchants”.

“Marketing Week” Describes Imperative for Dynamite Data’s Services

February 13, 2013

“Marketing Week’s” February Data Strategy report features
interviews with Dynamite Data’s CEO, Diana Schulz, and a company client
at that highlight retailers’ newest focus on real-time
eCommerce Data. The article names Dynamite as a leader in instant and
accurate online product, pricing, and promotion information. For more,
see: “Up-to-the Minute Benefits.

CNBC: Dynamite Data Demonstrates Price Plummet on Pre-Super Bowl TV Sales

February 5th, 2013

CNBC reported in its February 5th edition of “Sports Business” that
prices on HDTVs had plummeted more than twice as much in the week
leading up to this year’s Super Bowl as in 2012. The article is based
off data and analysis from Dynamite Data. For more information, see: “The Super Bowl and TV Prices.”